Do What You Love and Love What You Do

When marketer’s start out looking to build a business on the internet many often gravitate toward the "make money online" niche or "internet marketing" niche. They ask around forums what the hottest product or the highest paying niches are and search around affiliate sites to see what the highest paying products are.

After that they go off and start marketing products as an affiliate or worse they make their own product.

If you’re just starting out as a new marketer and you haven’t even made a single cent online you are not only going to ruin your reputation and creditability but you don’t have any business telling people how to make money online if you haven’t even done so yourself.

Instead do what you love and the money will come. You do what you love not for the money, but you earn money so you can do what you love. When you start doing this you produce some of the best content on the internet, it is valuable to the people who also love what you do after they find your site after you marketed so hard to get noticed. Some of these people who found your site spread the word about how great your site is. You're more likely to get repeat visitors and have people sign up for your newsletter.

When you do what you love you write content for human beings instead of search engine bots. Search engines reward natural content that offers value to the readers. You write that content in a conversational tone instead of writing it as though you are some sort of android robot or hyping up something in a breathless tone. The site eventually becomes an authority in its niche and it sometimes it goes viral. You'll become more productive and gets things done instead of slugging through something you don't enjoy doing.

Your visitors provide you leverage and begin marketing your site for you through word of mouth, email, posting content on forums, linking back from their website etc..It seems to take on a life of its own once you give it a little marketing push.

Though, it you don’t do what you love and you do something only for the money it becomes burdensome, it becomes boring, the pressure to make money can even become too much and that doesn’t do anyone any good because when you're under pressure to do anything, especially make money, you become desperate trying to create the latest and greatest thing in that niche. Desperate marketing is aggressive, obnoxious and most of all transparent. Not appealing to customers.

Now, there’s the issue of outsourcing the niches that you don’t love and handing over the work to someone who actually does but if you don’t have the money to pay copywriters, freelance writers, ebook cover designers and a host of other people (and make sure they each do the job you paid them to do) than stick with a niche you have a natural strength in, a high level of interest in because you'll be able to provide a great level of value to your customers.

Some readers will think why not just chase after the niches that make the most money? Because starting a business in a niche you have a strength in, a passion for, some level of expertise in could become a major money maker for you. You might make more than if you went after one of the "hot" niches. You still have to research the niche to see if you'll make a profit but that comes with the territory of marketing.

Here's a couple of examples of people doing what they love and making money while doing it:

1. askthebuilder.com

Tim Carter is a carpenter and master plumber and created his website in 1995. He is a leading authority in the home improvement niche. An Adsense case study revealed his site was making around $30,000 per moth.

2. dailycandy.com

Dany Levy started the site in 1999 to inform people what's hot from fashion to food, to travel. Levy started mailing a list of 700 subscribers with daily in-demand information. The personal, friendly site has become a mega money maker for Levy and is was sold for $100 million last year.

3. fark.com

Drew Curtis's site launched in 1999 as a way to share interesting news stories with his friends. It took on a viral effect over the years and attracted visitors. Now it is an authority in bookmarking interesting news and pictures. The site receives around 1.5 million viewers each day and estimates of the revenue are in the range of six to seven figures per year.

There's thousands of examples of these sites in almost every niche you can imagine. If you need more examples check out the list of top 100 squidoo lenses. Think about your favorite blogs.

Start a real business in a niche you have a natural strength in, don't get distracted by make money opportunities. Do what you love and love what you do.