Online Video Marketing

Online video has exploded in popularity within the past couple of years. Internet users can use it to view just about any type of content imaginable. The combination of broadband internet and websites like YouTube make online video easily, accessible and popular for internet users.

Recent surveys indicate people in some countries are starting to watch more online video than T.V. Moviegoer attendance in US has gone though the rates of people watching online video have gone up and are increasing everyday.

This creates an opportunity for internet marketers in every niche because online video is an effective means of marketing. Why video is a very effective way of marketing is because it is more animated than static text on a page. Video comes to life with the push of a button, you can see the subject, you can hear and see the concepts they are talking about and is more engaging than reading text.

With this in mind using video and striving to create viral video should become a high priority for internet marketers. So, how can you make a successful viral video campaign? Here are three simple ways to increase the chances of having your video going viral.

1. Create good valuable content.

Content is still king whether it is streaming video or static text on a page. Good content that is valuable and improves the life of those within your target niche, even in the slightest way, will be appreciated and even shared. The better the quality the content in the video the more likely it will be viewed and shared.

2. Make your video short

You only have so much time to grab the viewers attention so make the most of it. Strive to make your videos no longer than 5 minutes long to increase the chances of it going viral. Make it short, memorable and connect with your target audience.

3. Keep it simple.

Some of the most clever viral videos have revolved around simple concepts. If you are in selling an ebook on dog training put up a videos of puppies. Or if your in the music niche put up a video of you giving a simple music lesson and embed your website URL in the video. (Don't forget to direct viewers to your site)

It's not that hard to make a video and upload it online and it doesn't have to be hard for a video to go viral within your niche. Don't try to create a viral video attempting to get everyone on the internet to view it and share it. Your can't appeal to everyone. Just create it for your niche or target audience. Create good content, make it short and keep it simple and you'll increase your chances of getting more people to view your video.