One of the most time consuming and even dreaded tasks to do in IM is keyword research. It is can take a better part of an afternoon, it's tedious and you need to look at more than one source to get a good idea whether or not you should target a keyword. But it is crucial for marketing.
Finding low competition keywords is very beneficial to both Adwords advertisers and niche marketers alike.
One of the most important aspects to marketing is finding the markets first before finding the product. Finding what markets people are buying products in. Although, there is an endless supply of products you can promote you need to know what markets people are buying products in and why are they buying products in this market.
Keyword research is a very important component of any successful marketing process to find out why people are buying product's in a certain niche. But where do you go to find good keyword's?
There are a few resources you can use to easily and quickly find information about a niche. You can do more research about what customers want by visiting groups, forums, social networking sites and other online communities. Here are just a few examples of the many possible places to do market research:
MSN Groups
Yahoo Groups
Yahoo Answers
Google Groups
Google Trends
Google Zeitgeist
MySpace
Facebook
Xanga
Squidoo
There are also many keyword research tools you can use to conduct in-depth research about keywords once you have enough data about your market:
Wordtracker
Nichetaxi
Spyfu
Adwords Suggester Tool
Keywords Dynamo
Good Keywords
SEOmoz Keyword Difficulty Tool
Keyword Elite
Using the above resources allows you to find what people are talking about, and what people are currently buying.
When doing keyword research be on the look out for keywords which start with the phrases "buy...", "how to...", "purchase...", etc... These phrase indicate people are in an open to buy mindset while searching for information.
I recommend targeting keywords which don't have much competition because these will be easier to get a higher ranking for. For example, let's say you're in the automotive niche. You might think a good keyword to target may be "cars" That keyword currently has 398,000,000 competing webpages. Far too many. You'll be competing against heavy hitters like The Washington Post, Disney, Pixar, edmunds.com and cars.com for a number one position.
Instead you'll want to focus on a keyword that has less competition such as "how to fix cars." (11,500 competing webpages) or "best cars for your value" or "best cars for your value 2007" (Both of those keywords have zero competing webpages yet).
You can even make variations of the same keyword such as "best cars for your value 2006" or "best European cars for your value."
Once you find good low competition keywords you'll want to put them to work for you. One way to put your keywords to work is through article marketing.
Article marketing is one of the fastest ways to get your name out there and let people know your service or website actually exists. Article marketing is also one of the best ways to gain credibility in a niche(s).
For those who don‘t yet know article marketing method of marketing which involves helpful and valuable writing articles about a topic or niche with a hungry market (a market that is already buying products), submitting these articles to article directories with a link to a relevant affiliate product in the bio box, and getting them picked up by the search engines for the low competition search terms scattered throughout your article body.
You can sprinkle your keywords not only throughout the article body but you can also have your target keyword as the title. The key with article marketing is you want to make your articles and article titles search engine friendly. For example, having a catchy title such as "Hot Town Summer in the City" is clever but it won't give you the results you're looking for.
Plus, you'll be targeting a keyword that will give you traffic searching for the lyrics to a song performed by the Motown group, Lovin' Spoonful.
However, having a title such as "Summer Health Issues: How to Avoid Heat Exhaustion" is a more straight forward, more search engine friendly and will give you targeted traffic.
Let's take my first example of the automotive niche to show you how you can bring together your low competition keywords and article marketing to make money. You can have an article about "The Best Cars for Your Value of 2007" giving readers information about what cars stand up to their warranty, fuel efficiency, etc... You can insert other low competition keywords throughout the article to make sure that article will be picked up for other keywords so you can marketing more efficiently.
In your bio box you could link to a targeted product of your own. You can also link to an ebay mall with the cars that made the grade in terms of best value and collect affiliate income that way. (Just as a little aside, you have to link to your own website or blog from Ezine Articles so you need to have one before you submit articles.)
People using your articles on their sites or blogs and traffic searching for your low competition keywords will in time generate sales for your affiliate product’s. Some sales will be generated faster than others.
Having your articles on other people’s sites will also lead to more traffic not only from other people’s sites but also from search engine traffic searching for your keywords after your article is picked up by the engines.
There’s a couple great places to submit your articles. The first place I mentioned already is Ezine Articles.
Ezine Articles is very powerful for articles and can get you a ranking with a much as 10,000 other competing sites. Ezine Articles does not allow you to place affiliate links in your bio box so you will have to either link to your website or to a blog pointing to an affiliate product.
Please be respectful of their rules and don’t try to sneak affiliate links into your articles. You’ll get your article declined. This not only wastes your time but it will also waste the editor’s time. Ezine Articles is a very good resource so please don’t abuse it.
The second place you can submit articles is at Go Articles, which does allow you to place affiliate links in you bio box. Go Articles is a good resource also but it does not have as high a PR as Ezine Articles. Still, it should be included in your article marketing arsenal.
This is only one of the ways to use low competition keywords. There's so many ways to use them it's almost overwhelming. I'm giving away a keyword list for free with over 300 low competition keywords in a variety of niches. Also included are 3 easy and quick marketing methods to use these low competition keywords.
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