Turn Words Into Traffic

In the current state of marketing and advertising online how do you get someone to take your most desired action?

A realm of marketing exists both online and offline calling out for our attention almost every single minute, everywhere we turn. There's ads in the phonebook, ads in newspapers, magazines, on highway billboards, trains, buses, banners on planes, on the side of buildings, TV and especially all over the Internet.

With all these ads everywhere and anywhere people have completely shut down to responding to them and have put up a defensive wall to shut them out completely. The media mad world of modern advertising has overloaded the senses of many consumers.

Other consumer's have developed advertisement detection senses to avoid ads or anything that seems like a sales pitch.

Marketer's are constantly trying to figure out how to break down this wall and reach the consumers so they at least consider what's being offered to them. How do you reach these walled up individuals?

You reach them by respecting them by changing their view of you from obnoxious marketer who hit's them with ads, pitches and offers when they least want them and transform yourself into a trusted friend or advisor by doing the following:

1. Establishing your credibility

2. Establish expertise.

Establishing yourself as a credible expert will allow you to be "let in" so to speak by potential customers and thus you can break down their wall of defenses by being the valued consultant or trusted advisor.

Trust will give you the sale more often than anything else. If a person doesn't trust you than it will be hard to sell anything to them.

How can you get trust and credibility in the online world where prospects are wary of any marketing message?

Write articles in the area of your expertise. This is a fact in the world of Internet marketing. It's the way many began making their money and a way many get more targeted web site traffic every day.

Are articles really more effective at selling a product than a product? To find out take a break from reading this and flip through a magazine or newspaper.

What did you trust more for information? The advertisements or articles? The articles of course. Why? Because when we're looking for information advertisements don't supply much of it or the little information that is supplied is really a thinly veiled advertisement.

Though, articles inform and educate prospects which provides them with more value than any advertisement. Articles are also more credible for reliable information than ads. Information in ads are carefully worded or have a marketing message slanted in the products or services favor.

So don't be shy. Write those articles and share your knowledge. Get free prospects and leads. Show people you are doing more than just trying to sell them a product; you're providing them with valuable information. Article marketing is a win win situation for both you and the customer. So don't let your words
go to waste. Turn words into traffic.