Due to inquiries I received about my earlier post this week on ebooks I thought it would be beneficial to create a series of posts about how to write and sell an ebook.
Here are a few things to consider before writing your ebook.
1. What should you write about?
There are a variety of topics you can write about. Anyone can write about virtually anything. But most importantly write about what you know. In my first post I stressed everyone has an ebook inside of them because everyone knows about a certain topic. If you are unsure of writing a how-to guide about what you know you can write a fictional ebook. But take into consideration ebooks about time sensitive information (such as celebrity fashion or SEO techniques) sell more quickly than fictional ebooks.
One reason for this is because readers are searching for quick answers and want to be able to get information instantly to apply techniques quickly. Another reason is due to the nature of modern convinces, people have been condition for instantaneous results.
2. Do Your Research
Will your ebook sell? Is there a ready and waiting market? If so, Where are these people located on the internet?
Almost any ebook will sell when sold to the right target market. As I said earlier though, how to guides and information about time sensitive markets sells more quickly. But that shouldn't stop someone planning on writing an ebook about crochet patterns from trying to market it.
The key is to target your niche market with expert precision. Ken Evoy, president of Site Sell, made a profit windfall by selling an "impossible product" about Penny Stocks to people who were actively searching for it. Target marketing is key not only for ebook success but also for your website's success.
Targeting your niche market is twice as easy when you are a member of your target market. Writing about what you know makes the marketing process easier because you know where to go when marketing your ebook.
If you find your topic is available elsewhere or if the competition of your ebook topic is high, think about what you can do to stand above the rest. How can you approach the subject differently to stand out?
Be on the look out for more information about marketing and selling your ebook. If you found this article helpful discover how to write and publish your own eBook... in as little as 7 days.
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